Fast fashion has become a popular concept in today's society. Fast fashion is when a company rapidly produces cheap clothing at a low cost. The low quality materials are created quickly to provide the consumer with fast, low price items. Although it may sound good for the person purchasing the clothes, fast fashion has resulted in a negative consumption patterns in consumers. Trends come and go which results in companies constantly producing these cheap articles in clothes in mass quantities. The constant overload of clothes results in land fills being swamped with these articles of clothing. Fast fashion not only effects the consumer, but it negatively effects the planet too.
Fast fashion has a huge negative impact on the planet. It causes 10% of all carbon emissions and has become the second biggest cause of pollution. This process also causes a great use of water to create these quick pieces constantly. Fast fashion not only effects the planet, but it effects the workers too. The workers created these items usually work long days with barely any pay. They are also exploited to dangerous working conditions. Some examples of these companies include Forever21, Missguided, Nasty Gal, and many more.
To stop the effects of fast fashion, the consumer should try a few alternatives. Rather than purchase from these fast fashion companies, purchase second hand. One can purchase second hand from thrift stores, consignment shops, and online apps such as Poshmark. Choosing to use these methods can greatly impact our planet and help take a stand against the mistreatment of the workers at the fast fashion companies. Rather than throwing out old clothes, people can resell their items online or in person. They may also donate their clothes to places such as Goodwill or Salvation Army. It's time to boycott fast fashion brands and go a more sustainable route. Doing this will be the first step to stoping the negative effects of fast fashion.
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